Myth # 1 - It doesn't work.
The Internet is a big place. It is easy to get lost. And it's even easier to waste efforts and money on designing and hosting your site if you are just there -- sitting pretty, doing nothing, and waiting for someone to come. That will not work! However, internet marketing brings incredible results if you have done your homework, and if are using an intelligent marketing strategy consistently.

Myth # 2 - It costs a lot of money
At one time it did. There are still many services charging an arm and leg. However, internet advertising is today the least expensive form of marketing. Just think. With e-mail you can dispose unlimited amount of information to unlimited number of people at zero cost! An average website for a small business will cost about $ 10 - $ 20 per month. With that, you can have unlimited number of people see your marketing material in full color, at any time of day or night. Compare that with your print or yellow pages advertising, compare that with your full color brochures.

Myth # 3 - 80 million people will see your business
Yeah, right! This is the biggest myth of all. Yes, it's true that millions and millions of people are on the net but very few of them will ever see your message. How many will read it, and more important - act upon it, will depend on your marketing, and - most important - on your follow up.

Myth # 4 - Graphics and great visuals make the site.
Beautiful design by itself can make you starve while a basic, even do-it-yourself, web site with a great selling proposition and effective follow up can make you very successful. Good graphic design is important - for impact and for clarity. But it is not the same as web site packed with background images and animation.

Myth # 5 - Search engines will bring you traffic
There are at least 500 different search engines. The chances of a prospect finding the search engine where you are registered are slim. Even if your name will show, it will not be necessarily on the top of the list. Just think -- EVERY competitor in the world wants to be listed in the top 10-20 addresses! By all means register your site on the engines, even if you have to do it yourself but, don't bank on it. Better develop your own internet niche marketing, create joint ventures and relationships with other business people on line, get known in news-groups, develop your own on-line newsletter, etc.