Why Network?
Nancy Roebke   mailto:execdirector@profnet.org


"Networking" is a buzz word today. Everybody talks about it.
Everybody hears about it. Everybody wants to do it more
effectively. But why? Why do people network, and what do they
hope to accomplish?

First of all, networking is the process of meeting people, 
either through a contact that you initiate, or through an 
introduction by a third party. Networking allows you to meet, 
and establish a relationship with, people who may not have 
heard of your business through any other method.  

For most business professionals, networking is done to 
increase revenue. Sometimes new clients are found, 
sometimes new suppliers, and sometimes new ways of doing 
things that increase the bottom line are found through 
networking. Here are some goals that business professionals 
commonly have in mind when networking:  

    To exchange qualified business leads.
    To get top quality service.
    To get "out-of-reach" customers.
    To learn business development skills.
    To have the potential to increase revenues.
    To establish long-term friendships.

That means that networking is essential for strong business
development. We need other people to buy from us, sell to us,
and brainstorm with us in order to progress in our fields. In
order to get people to do these things for us, we must be
willing to give of ourselves in return. 

We must be willing to hone our relationship-building skills. 
We must be great listeners. We must be willing to give before 
we receive. We must get into a networking mode in our minds. 
A CONSTANT networking mode.  

Through consistent contact with others, you will instinctively 
start to put "two and two together". When you are speaking with 
someone, your brain will be searching it's archives for people, 
places and things that can help the person you are speaking to.  

This is a networking mode.

This is also a networking mind set. This mind set takes time to 
cultivate, but once a focus is given to it, you will immediately 
see how you can help other people while you are listening to 
them. That is the first step in getting them to help you.  

So networking, like it's name says, is WORK. The process is 
not called Net-sitting, Net-eating, or Net-standing around 
waiting to go home. This process is work and should be done 
methodically.  

The process is also a learned skill. It is not something that we 
are born knowing how to do. It can be frustrating when you 
have a goal in mind for your networking functions and are not 
achieving that goal.  

Profnet, Inc.  is a professional 
business leads generation corporation. We bring business 
professionals together in a non-competitive environment to 
help each other make more money.  

ProfNet- Helping Business Professionals Find More Business 

Copyright c 1998 Nancy Roebke





Nancy Roebke is the Executive Director of Profnet, Inc. 
Profnet, Inc. is a professional business leads generation 
corporation. We bring business professionals together in a 
non-competitive environment to help each other make more 
money.  


execdirector@profnet.org    
profnet.org


Copyright c 1998 Nancy Roebke